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THE INFLUENCER MARKETING CHICKS

By:Tara Chloe Dusanj “Influencer Marketing” is a term you probably are seeing a lot these days. It is a style of marketing that identifies and focuses on individuals who have influence over potential buyers and followers. Brands can successfully target popular blogs and celebrities, but the emphasis is on the everyday citizen who might be making as...

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HOW TO SUCCESSFULLY MARKET TO MILLENNIALS

Today the top brands are competing with each order on who can sustain Millennials’ interest the most to benefit from their consumer influence. Millennials, a.k.a. Generation Y, are the largest generation that have reached adulthood in the 2000’s. They were born between the 1980’s and 2000’s. They are about 80 Millennials in America, making them 25% of the population. This group is the most...

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3 TYPES OF CONTENT THAT EVERY BUSINESS SHOULD TRY

The most effective way that businesses can increase sales and customer engagement is by providing amazing content. Content is information from your business that serves your target audience. A target audience is the group of people that you want to appeal or market to. The online world is a huge networking space that allows users to promote information to different people all...

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4 WAYS THAT BUSINESSES CAN INCREASE ENGAGMENT WITH THEIR CUSTOMERS

Many business struggle to keep their existing customers' loyalty or successfully increase engage with new potential customers. The standard social media marketing process of simply sharing and retweeteing content might not be strong enough to gain a large following. New tactics and strategies should arise to develop strong relationships with your target market. Businesses need to move away from the old...

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